About us

A family business,
run hands-on.

Jules MG Associates is a mother-and-daughter business.
Jules Mansell Green built it on decades of senior commercial experience in luxury beauty and retail, and works alongside Jess Green, who has a 10-year career managing sales, marketing and operations, bringing a wide range of experience to JMGA.

We're sales-driven and hands-on, and we manage every brand as if it were our own.

With 40+ years of collective expertise across our specialist team,
you get the impact of a UK sales, national accounts, training and operations team, without the cost, risk or management burden of building one yourself.

Jules Mansell Green

Founder & Director

Senior commercial leader with a track record across luxury department stores, pharmacies and international distribution in the UK and beyond for premium beauty brands including Bobbi Brown, La Prairie, Perricone MD, Valmont, Versace, Moschino and Thierry Mugler. Her career spans national leadership roles, managing multimillion-pound businesses and building lasting relationships with leading retailers and luxury spas.

Jules on LinkedIn →

Jess Green

Sales & Marketing Manager

A 10-year career in sales, operations and marketing. Jess leads sales and marketing at JMGA, driving brand seeding, outreach and marketing strategy across our portfolio of beauty and wellness partners.

Jess on LinkedIn →
The JMGA team with Julien Levy outside a London department store at night
The team with Julien Levy
Results from Jules's career
  • £500KInflight net sales in the first three months
  • +63%£8m to £13mUK retail sales
  • New DistributionAgreement secured within three months of joining
  • New LaunchesAcross skincare, fragrance and colour cosmetics
Jules Mansell Green, Founder and Director of Jules MG Associates
Jules Mansell Green, Founder & Director
Meet Jules

The commercial mind behind JMGA

Jules Mansell Green · Founder & Director

Jules Mansell Green has spent her career where luxury beauty meets the shop floor: in the department stores, pharmacies and international distribution partners that can make or break a brand's UK launch.

It is a career built on getting things done. Earlier in her career, within three months of joining Estée Lauder, she secured a new brand distribution agreement with Harvey Nichols. She secured and delivered launches for market-leading brands across skincare, fragrance and colour cosmetics at Harrods. She also secured two new inflight partnerships for Perricone MD that delivered £500,000 in annual net sales within the first three months.

What sets her approach apart is that there is no single playbook. By building a bespoke commercial strategy for each retailer, and focusing on sell-through as much as sell-in at La Prairie, she helped grow UK retail sales from £8m to £13m, an increase of 63%.

Free 15-minute call

Find out if your brand is ready for UK retail.

We'll talk through your brand and give you an honest view of how prepared you are for UK retail. No obligation.

Take the free audit
Free retail audit